Users will soon have a fresh option that permits them to cut down on the quantity of AI-created media appearing in their streams. This move comes as the company announced that it now features in excess of 1 bn AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a widespread launch. This advancement aligns with a surge in content created by AI, spurred by emerging content generation software.
AI Content on Other Platforms
Recent reports that nearly a tenth of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A large amount of this output is deemed low-quality AI content, a term for inferior, mass-produced content that is often illogical or bizarre.
“We know from our community that a lot of users appreciate content made with AI tools, ranging from AI artwork to educational videos, and we aim to offer the community the ability to increase or decrease of that, based on their own choices,” said a platform representative.
AI on the Platform
The platform shared that there are currently 1.3bn videos on its service tagged as AI-generated. Overall, over 100 mn pieces of content are uploaded to the app each day, making clips made by AI a minor part of its complete catalog.
User Control Features
Members will be able to decrease or raise the volume of AI content they watch by opening the content preference option in the app and choosing AI-made media. Other topics that currently be adjusted under the tool include politics, fashion, aesthetics, and dance.
AI Disclosure Rules
Its rules require creators to identify convincing AI-generated content, and it forbids dangerous AI impersonations of public figures or crisis events. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
Additionally, the platform will henceforth apply an “AI-made” label to content produced via its own AI tools, or identified by an collaborative effort for recognizing content made by AI. This action is intended to deter users from seeking to bypass the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2 million awareness program for experts and institutions to produce learning resources about ethical AI use. This initiative will benefit charitable organizations focused on teaching coding and technology.
Platform Protection
The platform has defended its content review process, following discussion over intentions to cut jobs for numerous review team members in Britain. The company is expected to reduce 439 jobs in its user protection division in its British office, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A company official stated that human moderation would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it gets reviewed by staff. The company reported a 76% decrease in explicit and harmful content handled by human moderators over the previous year due to the use of its AI tools.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as swiftly, which is why a significant AI assistance is really helping us work at speed.”
